Toer d'amour

Toer d'amour the interactive Walking Movie that brings Amsterdam Sloterdijk closer to the people. This web application is packed with interaction, storytelling, IoT and more. Truly a unique way to interact with an environment. Walking Movie is the ultimate outdoor advertising - explore Amsterdam Sloterdijk while getting your daily dose of exercise, informative film and culture. We helped Misteli creative agency develop this Walking Movie for UPtown Sloterdijk. The Walking Movie is an initiative for Uptown Sloterdijk, a collaboration between the Municipality of Amsterdam, new construction developers, and local employers. This product makes people walk, learn and explore.

In this application, you can't make any mistakes. You can always easily return and you're guided throughout the entire Walking Movie. For example, at the end of each scene a, timelapse is shown in which you see the route you should follow. If this isn't yet sufficient, you can always digitally open a map showing the route. Battery empty in the middle of the hike? No problem, you can easily continue with another device from where you left off. We also used a modern web development framework that pre-loads the next video before it’s even needed, guaranteeing a smooth and optimal experience.