Problem definition and ideationProblem definition and ideation
We have been working with Tramedico for some time. We host and update the security of their websites and keep them up to date with the latest trends on the web. We did a technical audit of the previous website and noticed there were technical and strategical wins with which we could help them. “Medical brands are boring, we don't want that because that is not who we are.”is what Cedric Beunk, CEO of Tramedico told us during one of the first briefings. “Well, then you're at the right address”, we told him. Tramedico specializes in the sales and distribution of pharmaceutical products and medical devices in the Netherlands. They have a vibrant and unique team that needed a technically optimized website to more gain meaningful connections through SEO and branded content.