Ideation is a collection of techniques we use to think of meaningful concepts and solutions for your business.

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Ideation and concepting

Mees Rutten |


Ideation is a collection of techniques we use to think of meaningful concepts and solutions for your business.


When diverging we use techniques that help us think of solutions for your problem and iterate freely. In the end we should end up with a collection of ideas, concepts and notes that will be useful while converging the idea or concept.


Converging means that we reduce the concepts and ideas to a more detailed concept or solution. For example: a sound-based animation that portrays a feeling and quality. We will end up with one or two ideas from which we can start strategising, our digital design phase and storytelling.

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Frequently asked questions

How does ideation or concepting work?

When a brand comes to us with an issue, we ask some questions to get to the core. When we have a clear view of the issue, we start by gathering information from stakeholders, competitors and the brand's digital and physical history. Afterwards we use our data and research to come up with new, exciting and magical ideas to swipe the issue off its feet. We present a small range of possible solutions and maybe combine them a bit depending on our clients and stakeholders input. Afterwards we write up a small plan and planning to tackle the creation of the digital solution.

What is a digital ideation workshop

An ideation workshop is a dedicated session for diverging and converging for new ideas. Unlike traditional brainstorming, ideation workshops are unique because they take place in unusual settings, contain different tactics and segments to introduce new stimuli.

What does a ideation or concepting session cost?

This depends on the scale of the issue, if we need more digital wizards to research, interview and come up with concepts. If you are wondering what an ideation or concepting session will cost, please reach out so us.

We are a digital experience development studio.

In the digital world of TikTok, Snapchat Filters and Metaverse, the upcoming new generation of consumers wants to be energized and astonished, you can't do that with a boring old website. With the current digital transformation, brands want to distinguish themselves from their competition. Brands aren't built through advertising but through experiences and stories. A good digital solution allows your customer to experience something magical, which in turn will make the customer a brand advocate. We help agencies and studios by creating magical digital experiences, meaning we do a deepdive into your story, customer and problems to develop tailor-made digital solutions that perform, amaze and stand out. After just one meaningful conversation we're already paving the way to a successful digital product. Contact us for a free consult, technical audit of your website or chat about possibilities.

free consulttechnical auditchat about possibilities
Mees Rutten, Co-Founder of Level30Wizards
Mees Rutten, Co-Founder
Merlin of Level30Wizards

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