Ideation is a collection of techniques we use to think of meaningful concepts and solutions for your business.
When diverging we use techniques that help us think of solutions for your problem and iterate freely. In the end we should end up with a collection of ideas, concepts and notes that will be useful while converging the idea or concept.
Converging means that we reduce the concepts and ideas to a more detailed concept or solution. For example: a sound-based animation that portrays a feeling and quality. We will end up with one or two ideas from which we can start strategising, our digital design phase and storytelling.