Manage your content, images, text and integrations through a headless CMS. Meaning the website and CMS are standalone but dependent on each other

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(Headless) Content Management System

Mees Rutten |


Manage your content, images, text and integrations through a headless CMS. Meaning the website and CMS are standalone but dependent on each other

What is a Headless CMS?

A Headless CMS is just a regular content management system like WordPress, Contentful or even Shopify, but instead of using their templates, templating language or pagebuilders, we write our own code and gather the content/data from the CMS through an API. This means your website will be more secure and faster, than when you use a prebuilt solution.


Contentful is a Headless CMS that leverages the power of Entries. We can develop “re-usable components” which our clients can add themselves in a Rich Text (WYSIWYG) editor on most pages. This means you can add or remove text blocks, images, videos or change the order of some components to see what works best.


Sometimes we use WordPress with Advanced Custom Fields to make it a Headless CMS so our clients can change images, text and other data. We don't prefer WordPress since it's a maintenance heavy platform, that is often the target of hackers and DDOS attacks.

Performance and Security

When you use templates or pagebuilders from a CMS, they are usually loaded with extra code and unused features. This is because templates and pagebuilders need to be versatile enough to supply most users with what they need. This means that someone elses code, that is probably not up-to-date and written in the most secure way, is injected into your website. Since we build custom “templates” that extra code isn't shipped. This allows us to build a fast and performing website, that is more secure since hackers or other baddies can't find which CMS is used in the code; which is your website.


A regular CMS has its limitations. There isn't a plugin for everything. With a Headless CMS, we can add ANYTHING, a new API, another e-commerce platform, another CMS, funny images of cats, anything. Since we are the maintainers of the code that is the website, we have complete knowledge of the website we developed and all the possibilities to add that feature your customer needs.

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Frequently asked questions

What is the difference between headless CMS and regular CMS?

The difference between a headless CMS and a non-headless CMS is that a regular CMS, like WordPress, contains a pagebuilder and a prebuilt set of templates. These templates are filled with useless and badly written code that slow your website down and don't follow best practices for SEO, accessibility and performance. A headless CMS is a CMS that makes your content (like text, images, data) public to the developer to use in a environment that is fitting for the client and user. Next to that, a headless CMS like Contentful allows us to use Contentful for data and any other service for something like images or video. A regular CMS usually relies on plugins that can't be customized or changed.

Are there security issues when you use a headless CMS?

On the web, there is always some sort of security issue. But, headless CMSes allow us to build higher quality products that don't rely on plugins that are created and maintained by unknown developers or companies. Because the CMS and code are separate, a hacker or intruder can never break into the CMS from the website as those are two separate entities. This also insures that when the headless CMS has issues, the website remains unaffected.

We are a digital experience development studio.

In the digital world of TikTok, Snapchat Filters and Metaverse, the upcoming new generation of consumers wants to be energized and astonished, you can't do that with a boring old website. With the current digital transformation, brands want to distinguish themselves from their competition. Brands aren't built through advertising but through experiences and stories. A good digital solution allows your customer to experience something magical, which in turn will make the customer a brand advocate. We help agencies and studios by creating magical digital experiences, meaning we do a deepdive into your story, customer and problems to develop tailor-made digital solutions that perform, amaze and stand out. After just one meaningful conversation we're already paving the way to a successful digital product. Contact us for a free consult, technical audit of your website or chat about possibilities.

free consulttechnical auditchat about possibilities
Mees Rutten, Co-Founder of Level30Wizards
Mees Rutten, Co-Founder
Merlin of Level30Wizards

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